The best advice you can give to a real estate agent

So it's all about the pipeline. Creating a pipeline, creating trust because you create trust people listen and the clients listen when they sell the house, they sell the house because they listen, they sell for a record price and because they sell for a record price you then get more business.

Date:

10-Oct-2017

Category:

Selling

Author:

Michael Choi

The best advice you can give to a real estate agent

So it's all about the pipeline. Creating a pipeline, creating trust because you create trust people listen and the clients listen when they sell the house, they sell the house because they listen, they sell for a record price and because they sell for a record price you then get more business.

The best advice that I can give a real estate agent and in particularly a newer agent, is to prospect a lot and create relationships nurture a database. The reason for this is the more people that know you, like you and trust you, the better your business will be as opposed to finding someone that's thinking about selling presenting to them and then they are also talking to other real estate agents.

It's just about trivial things or who's the cheapest but if you have a relationship with someone because you're speaking to them, and adding value to them by giving them information in the area, they start to see you as the Google of their suburb.

That's when you know you become their trusted advisor. So when they do sell in one year's time or two years time they don't call any other agent. And, because they don't call any other agent, they listen to your advice, they take everything on that you say and because they take everything on that you say, they sell for a record price.

They sell for a record price which means that everyone else in the neighborhood thinks, well, Bob Smith XYZ agent Jane is awesome, they sold my house and that they sold that house for a record price, when we sell we need to sell with them too.

So it's all about the pipeline. Creating a pipeline, creating trust because you create trust people listen and the clients listen when they sell the house, they sell the house because they listen, they sell for a record price and because they sell for a record price you then get more business.