Area Specialist Pty Ltd

Michael Choi


Founder of Area Specialist he started real estate in 2006, during this time he was awarded Sales Consultant of the Year 06, 07, 08 and 09, he then decided to open up his own office and shifted his focus to helping agents build their own business within his business.

Featured on TV programs: Channel 7 News, Channel 9 The Block, Channel 9 Hot Property, Channel 74 Melbourne Property TV and Channel 7 Under the Hammer.
He has also represented Victoria in the prestigious Australasian Auction Championships.
He is a well-recognised auctioneer in Australia for being at the top of his game.

His focus day in and day out is to help the offices in the Area Specialist network increase their business every year. He trains, coaches and provides an inspiring work environment for each team member to thrive. He's particularly proud of the team culture and career success stories Area Specialist has created.

In his spare time you will find Michael playing with his fur baby, rock-climbing, fishing, hiking or freediving the coastal waters of Victoria.

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M. 0431 063 855 P. 03 7002 4194

What Michael's clients are saying

I was referred to Michael Choi by some friends of mine and could not have asked for more. From the first meeting I felt at ease that I had selected a good operator. I must admit at first I thought the advertising, agent's costs and extra commission agreement we made look a bit of a leap of faith, but it is a decision I would make again in a heartbeat. Money well spent! Great photos, great leaflets, outstanding advertising boards, internet ads and newspaper ads. And it all happened exactly as per schedule. I was given a timetable when I could expect thing to happen and happen they did. This is the way a business should run. The strategy we selected Michael had done before and seemed to work well, so we went with it. We had a great response and the opens were getting huge numbers through. 4 week campaign and not a problem to report. Auction Day; I know you are meant to be nervous, but I wasn't. I had Team Choi and did they perform. I set my reserve and they surpassed the reserve in minutes and it just kept going. As we passed 50k over the reserve my jaw started dropping, 60k past, 70k, 80k, still going, 86k past reserve, Sold! Once I floated back down I just sat there in awe. The result amazed everyone. Simply brilliant. To say I was pleased doesn't even go close to expressing my gratitude. Team Choi did all that was asked of them and more. I would certainly recommend Area Specialist to anyone and they will definitely be my first point of call for my future Real Estate Needs. Steve Fitzgerald Hi Michael, Just a short email to say thank you very much to you and your team on the recent success in selling our property on Keysborough. The outcome of the auction exceeded our expectation and we are over the moon. You and your team at Area Specialist have done a fantastic job from the start and all the way through the engagement. Please pass on our gratitude to them! Fadrian Sudaman Hi Michael, Thank you again for all your great work in selling our house. We have been particularly impressed over the last few weeks and on auction day to see how effectively your team works together. We spent a lot of time thinking about which real estate we would use prior to putting our house on the market (definitely not a random decision for us!), and have not been disappointed. We'll certainly be recommending you to anyone else who we hear may be looking to sell. Peter and Marion On behalf of my whole family we thank you for all the best effort and work you've done for us. We are really impressed with your warm, friendly, thoughtful and professional spirit to the clients. Wishing you all the best! Special thanks to Andy, Pablo and Michael. Jin, Jun and Jeffrey A big thank you Michael Choi for obtaining a wonderful result for selling my mum's home for significantly over the reserve. We gave you the opportunity to sell her house in Patterson Lakes which is a new area for Area Specialist and we placed all our trust and faith in you. We were not disappointed. Michael 'Mr Auction' Choi proved that he is the best auctioneer in Victoria. Thank you for an outstanding result!! Susan Secombe Many thanks from the Morgan Family for such a successful and professional experience in the sale of our home. Well done! Andrew Morgan It's always nice to be able to have honest conversations with someone - I did appreciate throughout the last 6 years Michael. Thanks for your hard work and delivering. Fiona I knew of Michael's reputation as a "gun-?real estate agent and put my 100% trust in him. Which is why I always ended my conversation with ...-?n Michael we trust...-? And that is the VERY thing that - if I could give your clients some advice - they should all trust Area Specialist. If I had to relate it to my business - you go to a restaurant, you don't tell the chef how to cook, you trust them. Same in your business don't tell them how to do their job, put your trust in the agent. They know what they are doing. Your strategy was spot on leading up to the auction. Your strategy achieved a result which was over our expectation. So on behalf of my brother and sister.... and mum - thank you. Thank you for making all those sacrifices that my mother made worthwhile and pay off in the end. Cheers John Zeccola
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