Selling Points of Difference
We believe it’s not one individual thing that’s makes us 100% better, rather one hundred little yet important things done really well.
Our partnership with realestate.com.au and domain.com.au enables us to reach more buyers increasing your chances of a higher sale price.
Pre-launch inspection by hot buyers
A pre-launch inspection is a strategy for those hot buyers in our database; those who panic at the competition that public advertising brings. They may make an attractive offer to convince you to sell before the property goes live to the market. This will save you on marketing expenses, it’s no hassle and is quick.
Every team member has exceptional knowledge of selling in their core area. They are more equipped to educate, negotiate and help your buyers feel comfortable with the price they are paying by explaining the key advantages and recent sales of your area.
Private sale with an auction option
A strategy to distinguish the level of interest, sell prior to auction if there is one certain buyer that is showing more interest than any other.
If in the case that many buyers are on a level playing field, an auction will drive these buyers to compete, giving you a higher end result and an unconditional sale.
We do not hire an auctioneer for the day. Our in-house specialist auctioneer Michael Choi, is an integral part of the sale process. He knows your prospective bidders, understand their specific needs and knows the area well. He is an award-winning auctioneer representing Australia in the Australasian Auction Championships and featured on TV shows: Channel 7 News, The Block, Hot Property, Melbourne Property TV and Under the Hammer.
High market share
Investigate your market place and see our continuous results; be re-assured that your neighborhood has been represented by ‘Area Specialist’.
International buyer network
We aim to reach a broad audience including international buyers via online marketing, Chinese newspapers and our multilingual translators. This strategy allows those from overseas to buy into Melbourne’s South East.
Area Specialist provides one month free storage to all our clients.
Flexible commission structures
Our commissions are flexible with three options, a flat rate, a percentage or an incentive structure, remembering that the commission comes from the sale price, in which our company will negotiate for you for the best result.
There are various languages spoken by our agents, giving our team an advantage in the market place, especially when negotiating with buyers from another ethnicity.
Open for inspection times
Your home will be open for inspection firstly at a time that suits you, as well as taking into consideration the competing properties on the market plus your buyer profile
We can arrange professional renovations, small to large scale and you can pay for these works on settlement day.
If you have a vacant property we can arrange professional furniture hire or a more affordable option of virtual staging which is furniture photo shopped into your photos.
This will make your property feel warm and inviting, research shows this maximises the sale price.